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Where Is Your Head?
May 5, 2008
Posted by Layla Masri
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Like many of you, each morning when I wake I turn on the coffeemaker (nothing happens without caffeine) and radio to listen and the traffic reports and business news. To my fellow business owner, does it seem that most mornings, the travel...
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Harnessing Objectivity
Apr 21, 2008
Posted by Layla Masri
6 comments
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In today's society, especially in the DC area, being frenzied and overbooked is almost a badge of honor. But it comes at a price that we often don't realize until much later. Running at full tilt all the time rarely produces sound strategic...
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The Value of NAWBO
Apr 15, 2008
Posted by Layla Masri
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I was talking to a client the other day, a woman who owns a boutique consulting firm, and she was telling me about a difficult situation with one of her employees. Despite counseling, the employee hasn't fixed some problem behaviors, and isn't...
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Its all about the network, baby
Apr 6, 2008
Posted by Layla Masri
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Have you stopped and thought about your network of business friends and contacts lately? I mean really thought about how they are helping you learn, grow and find new business?
I had the opportunity to stop and think deeply the other day about...
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Are you asking for referrals?
Mar 18, 2008
Posted by Layla Masri
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How much of your marketing and sales strategy relies on getting client testimonials and referrals? Does the thought of asking a happy customer to refer a friend make you uncomfortable? It shouldnât. Let me share you a story of why itâs worth...
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Personal Credit History Counts When Applying for a Loan
Mar 9, 2008
Posted by Layla Masri
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When applying for a line of credit or a loan with a bank, your personal credit history counts a great deal in the decision to grant you credit or not. This is not the only factor but it a very important factor. Underwriters look at your...
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Win a free registration to the June 12-14 NAWBO conference in Phoenix!
Feb 28, 2008
Posted by Layla Masri
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We challenge each of you to make a gift of $100 to the NAWBO PAC , Margaret Chase Smith Giving Circle, by April 1 to help our NAWBO NOVA chapter be recognized as one with the greatest percentage of its membership contributing.
...
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NAWBO NOVA AwardAssist
Feb 13, 2008
Posted by Layla Masri
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NAWBO NOVA is pleased to introduce one of the most unusual member benefits in the country â AwardAssist SM .
Everyone knows that awards can drive business to your door, boost employee morale, and generate great press â but the effort...
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How Did You Capitalize Your Business
Feb 11, 2008
Posted by Layla Masri
1 comment
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Last week we held our bi-monthly Center for Entrepreneurial Excellence series, and the topic was finding capital for your business. As business owners, this is an extremely important topicâwhether we just starting out or are poised for growth,...
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Change is good...
Feb 6, 2008
Posted by Layla Masri
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John F. Kennedy once said, "Change is the law of life. And those who look only to the past or present are certain to miss the futureâ
Just as change then is a law of life, so it is with business.
I have heard recently a business...
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Social Networking Changing Business
Jan 28, 2008
Posted by Layla Masri
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Online social networking is completely changing the way business can be done. Not only in the perceived âtrendierâ markets geared towards younger people and teenagers, but even in the more traditional, conservative markets. Wikipedia has a...
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The Entrepreneurial Spirit
Jan 24, 2008
Posted by Layla Masri
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A recent edition of SmartCEO featured the 25 dynamic women business owners who received the first Annual BRAVO! Business Achievement Awards. These women encompass a key component of success: a consummate entrepreneurial spirit! Each...
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What can NAWBO NOVA do for you?
Jan 17, 2008
Posted by Layla Masri
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I recently attended a strategic planning session for NAWBO National, and the discussions revolved around where the national organization is going and how it can best serve its customers, defined as several groups, with âchaptersâ being one,...
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Whatâs the riskiest thing youâve done for your business?
Jan 11, 2008
Posted by Layla Masri
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At our monthly speaker series this past Wednesday, the speakerâKaren Zuckerman of design agency HZDGâshared a story of an incredible risk the company took, and the payoff.
Without going into too much detail, they made the decision to...
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Charities and Business: Not So Strange Bedfellows
Dec 17, 2007
Posted by Layla Masri
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When the local high school band musicians ring my front doorbell, I buy whatever theyâre selling. I want to be a good community member and pitch in. But increasingly, I am asked to donate at places where I donât know anyone or the...
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What is the corporate brand?
Dec 2, 2007
Posted by Layla Masri
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Everywhere you look these days you see something about developing your brand. Many of my fellow design agencies specialize in branding and brand management. As a business owner, you know you need to pay attention to your brand. You know itâs...
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Questions that Women Business Owners Should Consider When Preparing Their Personal Financial Plans
Nov 25, 2007
Posted by Layla Masri
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Women business owners very often spend most of their productive time in growing and nurturing their business at the expense of their personal financial well being. It is important that these intelligent and competent business owners also...
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