Marketing to the Federal Government: It Takes More than a Certification to Succeed  

Would you like to tap into the multi-million dollar federal market and watch your business grow?  The month and contracts are there for you.  But it's not enough to be a smart, savvy business woman with a certification (or two) and a GSA schedule if you want to get a piece of the government market.  On April 9, NAWBO NOVA - along with our experienced panel of seasoned government contractors - is going to tell you exactly what it does take.

      You'll Learn:

• Why being certified means nothing if you don't understand marketing
• Why government contracting requires a totally different sales and marketing strategy than any other type of industry segment
• Why building relationships are often more important than your product or service
• Why using resources like FedBizOpps.com may not be as effective as you thought

Mary Grate-Pyros of Financially Focused will facilitate the discussion. Our panel includes three women who have grown their businesses by focusing on the government market

• Lani Hay, President and CEO, Lanmark Technology (LMT), Inc.
• Michelle Lee, President and CEO, STG International, Inc.
• Marissa Levin, Founder and CEO, Information Experts (IE)

   

  Members: $45 before April 2 - ($55 after April 2, 2008)  

  Non-members: $55 before April 2 - ($60 after April 2, 2008)

   

  ·    Register via the Internet & pay by credit card by clicking here.

   

  ·    Pay by check made out to NAWBO NOVA and mail to:

  2308 Mt. Vernon Ave, #748, 

       Alexandria VA

   22301.  Indicate event date on check.

   

  ·    By phone, call 703.683.5655.

   

  ·    If you have problems registering, please send an email to info@nawbonova.org.

   

  ·    Cancellation Policy: Event fee will be refunded if cancellation is made 2 days prior to event.

   

   

   

  Program schedule:

   

4:30 – 5:00 PM – Registration & networking

5:00 – 6:30 PM – Program

6:30 – 7:00 PM – Reception

Hope to see you there!